The Logo

"Insert Identity"

The RIs Logo invites the customer to share the authorship of the project.

The act of purchase as an integral part of the project itself.

The freedom of the client to personalize the logo is a way to show that we respect the identity of our customers.

The label is rooted in a traditional form of engagement with the final consumer where a sense of exclusivity used in couture and bespoke is now replaced by reinforcing consumer’s ownership.