STEFANO PILATI IS AN ITALIAN DESIGNER BORN IN MILAN.
THIS FASHION CITY ORIENTED HIS CAREER SCALING TO ROLES WITHIN MAJOR FASHION HOUSES LOCALLY, AND INTERNATIONALLY: CERRUTI, VOGUE, ARMANI, PRADA, YVES SAINT LAURENT AND ZEGNA.
HE EXCELS IN CROSSING BRIDGES BETWEEN DESIGN, MERCHANDISING AND MARKETING STRATEGIES INFLUENCING FASHION GLOBALLY. HIS STYLE IS LEGENDARY AND REACHES DEMOGRAPHIES WORLDWIDE, AND HIS AESTHETIC AND DESIGN ARE UNIVERSALLY RECOGNISED AS TIMELESS AND WITH A FAR REACHING CONSUMER APPEAL.
HE IS THE FOUNDER OF RANDOM IDENTITIES, A MENSWEAR ORIENTED FASHION BRAND ESTABLISHED IN 2017.
RANDOM IDENTITIES STRATEGY IS BASED ON REACHING AND ENGAGING WITH A SPECIFIC PROFILE OF CONSUMERS, ITS RELEVANCE AND SUCCESS ARE UNPRECEDENTED FOR A START-UP WHICH ALREADY DISRUPTING THE SYSTEM AND RESPONDING TO THE CURRENT FASHION DEMANDS IN A RAPIDLY CHANGING WORLD.
THE BUSINESS MODEL AND PRODUCT ARE THE FUSION OF DECADES OF EXPERIENCE THAT PILATI HAS ACCUMULATED COORDINATING THE ENTIRE PROCESS FROM CREATION TO MARKET.
My critical approach to the fashion system allowed me to formulate a strategy operating in the industry from a different angle with the aim of being successful, as well as meaningful and contemporary therefore ready to lead an initiative by creating a brand that is shaped by an original business model.